Just as the King of Rock n' Roll will never really die, so will his financial empire continue to fascinate. Elvis Inc. recounts the fiscal rise of the legend and details the problems and possibilities that later developed with the massive estate he left behind. The book recounts how Presley's fortunes crashed and burned and then were resurrected to previously unimaginable heights. This book is the story of what has happened to the estate Elvis left behind, how it came to grow into a huge success, and how it works to promote the Elvis image and defend its control of that image. As Lisa Marie's massive inheritance approaches, everyone wants to know what really goes on behind the closed doors at Elvis Inc.
